60+ AI Prompts for UX Designers

Examples for ChatGPT, Claude, Gemini and other LLMs

AI has become an increasingly valuable tool for professionals across various industries, including UX design. As designers strive to create intuitive, user-friendly experiences, AI-powered tools can help streamline the design process, spark creativity, and provide valuable insights.

In this article, we’ll explore prompts UX designers can use with tools like ChatGPT, Claude and Gemini. We will provide examples of effective prompts for various stages of the UX design process, and offer tips on how to integrate these prompts into your workflow.

Should you use ChatGPT, Claude, Gemini or something else?

While ChatGPT is one of the most popular AI assistants available, there are multiple chat AI applications available now. Each is powered by a different LLM and each has their own unique strengths and weaknesses.

We’ve written a more in depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

Throughout this article we’ll use ChatGPT, Claude and Gemini interchangeably, but just know that these prompts can be used with any LLM.

ChatGPT prompts for user research and analysis

User research and analysis are crucial components of the UX design process, as they help designers gain a deep understanding of their target audience, their needs, behaviors, and preferences. AI prompts can be particularly useful in this stage of the design process, helping designers to structure their research efforts, uncover valuable insights, and identify areas for improvement.

Example prompts:

Based on the user data provided, what are the key demographic characteristics of our target audience, and how might these characteristics influence their needs and preferences?

Analyze the user feedback from our latest survey and identify the top three pain points or challenges that users are experiencing with our current design.

Given the user journey map, what are the critical moments of truth where users are most likely to encounter friction or abandon the process altogether?

Compare the user engagement metrics of our current design with those of our main competitor. What insights can we glean from this comparison, and how can we use these insights to improve our design?

Examine the user behavior data from our analytics platform and identify any patterns or trends that suggest areas for improvement or optimization.

Generate a list of 10 open-ended questions to ask users during interviews to understand their needs and pain points related to {{specific product/service}}.

Analyze the following user survey responses and identify common themes and insights: {{paste survey responses}}.

Create a user persona template with sections for demographics, goals, motivations, and pain points.

ChatGPT prompts for information architecture and content strategy

Information architecture (IA) and content strategy are essential aspects of UX design that focus on organizing, structuring, and presenting information in a way that is clear, intuitive, and user-friendly. A well-designed information architecture enables users to easily navigate a website or application, find the information they need, and complete their desired tasks efficiently. 

Example prompts:

Generate a sitemap for a {{specific website/app}} with the following main sections: {{list sections}}. Include 2-3 sub-pages under each main section.

Provide best practices for creating clear and concise microcopy for form labels, error messages, and tooltips.

Suggest a content hierarchy for a {{specific page/screen}} with the following key information: {{list information}}.

Analyze the user feedback and identify the top {{number}} areas where users are experiencing difficulty finding the information they need. Suggest changes to the information architecture that could help alleviate these issues.

Based on the {{user persona}}’s goals and pain points, propose a new content hierarchy that prioritizes the most relevant and valuable information for their needs.

Evaluate the current {{content type, such as blog posts, product descriptions, or help articles}} and identify opportunities to improve the structure, readability, and overall effectiveness of the content.

Given the {{business objectives}} and the {{target audience}}’s preferences, recommend a content strategy that incorporates {{specific content formats, such as video, interactive tools, or user-generated content}} to increase engagement and conversions.

Analyze the {{competitor’s website or application}} and identify the strengths and weaknesses of their information architecture and content strategy. Propose ways we can differentiate ourselves and provide a better user experience.

Generate a list of {{number}} potential content themes or topics that align with the interests and needs of our {{target audience}}, based on their search behavior and feedback.

Evaluate the current {{labeling system or taxonomy}} used across the site or application, and suggest improvements to make it more intuitive and user-friendly for our {{target audience}}.

Based on the {{user journey stage, such as awareness, consideration, or decision}}, recommend the most appropriate content types and information to provide at each stage to support the user’s goals and facilitate their progression.

Analyze the {{website or application’s analytics data}} to identify the content pieces or pages that are driving the most engagement and conversions. Suggest ways to optimize and promote this high-performing content.

Given the {{product or service offering}} and the needs of our {{target audience}}, propose a content strategy that effectively communicates the key benefits and value propositions while addressing potential objections or concerns.

ChatGPT prompts for interaction design

Interaction design focuses on creating intuitive, engaging, and efficient interactions between users and digital products. It encompasses the design of user flows, animations, transitions, and other interactive elements that guide users through a website or application and help them accomplish their goals. 

Example prompts:

Provide best practices for designing intuitive navigation patterns for a {{specific type of app/website}}.

Generate ideas for using gestures and animations to create engaging interactions for a {{specific feature/interaction}}.

Based on the {{user persona}}’s {{goals or needs}}, propose an interaction flow that guides them through the {{key task or process}} in the most efficient and intuitive manner possible.

Given the {{design principles or brand guidelines}}, recommend a set of {{interaction design patterns or best practices}} that maintain consistency and usability across the {{website or application}}.

Based on the {{user persona}}’s {{specific needs or limitations, such as motor impairments or situational constraints}}, propose an interaction design approach that accommodates these needs while still providing a seamless and efficient experience.

Given the {{business objectives and target audience}}, recommend the most appropriate {{interaction design methodology, such as goal-directed design or the five dimensions of interaction design}}, to guide the design process.

Generate a series of {{interaction design concepts}} that explore different {{input methods, feedback mechanisms, or interaction flows}} for the {{key task or feature}}, and evaluate the impact of each approach on user engagement and task completion.

ChatGPT prompts for visual design and branding

Visual design and branding play a crucial role in creating a cohesive, engaging, and memorable user experience. Visual design encompasses the aesthetic aspects of a digital product, such as color schemes, typography, iconography, and overall visual composition. Branding, on the other hand, ensures that the visual design aligns with the company’s identity, values, and messaging. 

Example prompts:

Suggest color palette ideas for a {{specific brand/product}} that evoke {{desired emotions/attributes}}.

Provide tips for creating visually appealing and accessible designs for users with color vision deficiencies.

Based on the {{brand guidelines or style guide}}, propose a {{color palette, typography hierarchy, or iconography style}} that effectively communicates the {{brand personality or values}} while ensuring readability and accessibility.

Given the {{user persona}}’s {{specific needs or preferences, such as cultural background or age group}}, recommend a visual design approach that resonates with their aesthetic sensibilities while maintaining brand consistency.

Based on the {{product or service offering}}, propose a {{visual metaphor or design concept}} that effectively communicates the {{key benefits or value proposition}} while aligning with the {{brand identity or messaging}}.

Given the {{business objectives and target audience}}, recommend the most appropriate {{visual design style or aesthetic, such as minimalism, skeuomorphism, or material design}}, to guide the visual design process..

Generate a series of {{visual design concepts}} that explore different {{color schemes, typography combinations, or layout styles}} for the {{key page or screen}}, and evaluate the impact of each approach on user perception and brand recognition.

ChatGPT prompts for usability testing and evaluation

Usability testing and evaluation are essential processes in UX design that help designers assess the effectiveness, efficiency, and satisfaction of a digital product. By conducting usability tests and evaluating user feedback, designers can identify areas for improvement, validate design decisions, and ensure that the product meets user needs and expectations. 

Example prompts:

Generate a usability testing script for a {{specific task/user flow}} that includes intro, tasks, and follow-up questions.

Suggest methods for recruiting diverse participants for usability testing who match our target user demographics.

Provide a template for documenting usability testing observations and identifying key insights and action items.

Based on the {{key user goals or tasks}}, propose a usability testing plan that covers the most critical aspects of the {{website or application}}, including the {{specific features, interactions, or content areas}} to be evaluated.

Generate a series of {{number}} user scenarios or task flows that represent the most common or important {{user goals or interactions}} within the {{website or application}}. Use these scenarios to guide the usability testing process.

Analyze the {{user feedback or usability test results}} and identify the top {{number}} usability issues or pain points that users encountered during the testing process. Categorize these issues by severity and impact on user experience.

Given the {{usability test findings}}, recommend {{number}} specific design changes or improvements that could address the identified issues and enhance the overall user experience. Prioritize these recommendations based on their potential impact and feasibility.

Evaluate the {{current usability testing process}} and identify opportunities to incorporate {{emerging testing methods or technologies, such as remote testing, eye tracking, or biometric feedback}}, to gather more comprehensive and accurate user insights.

Based on the {{user persona or target audience}}, propose a {{usability testing recruitment strategy}} that ensures a representative sample of participants, considering factors such as {{demographics, skill levels, or usage contexts}}.

Analyze the {{competitor’s usability test results or user reviews}} and identify areas where our product can differentiate itself and provide a more user-friendly, efficient, or satisfying experience.

Generate a set of {{number}} usability heuristics or evaluation criteria tailored to the {{specific product or industry}}, focusing on the most critical aspects of user experience, such as {{navigation, content clarity, or error prevention}}.

Given the {{usability test results}}, propose a prioritized list of {{number}} key performance indicators (KPIs) or success metrics that should be tracked and measured to assess the ongoing usability and user satisfaction of the {{website or application}}.

Evaluate the {{current design iteration}} against the {{usability heuristics or evaluation criteria}}, and identify the top {{number}} strengths and weaknesses of the design. Provide specific examples and recommendations for each identified area of improvement.

ChatGPT prompts for accessibility and inclusive design 

Accessibility and inclusive design are critical considerations in UX design, ensuring that digital products are usable and accessible to people with diverse abilities, backgrounds, and needs. By designing with accessibility and inclusivity in mind, UX designers can create experiences that are more equitable, user-friendly, and empowering for all users. 

Example prompts:

Provide a checklist for conducting an accessibility audit on a {{specific type of website/app}}.

Suggest best practices for designing interfaces that are accessible to users with visual, auditory, motor, or cognitive disabilities.

Generate a checklist of {{number}} key accessibility considerations or best practices that should be addressed throughout the {{design process or development lifecycle}}, covering aspects such as {{keyboard navigation, color contrast, or alternative text for images}}.

Analyze the {{user feedback or usability test results}} from participants with {{specific disabilities or assistive technology needs}}, and identify the top {{number}} accessibility pain points or challenges they encountered. Propose specific design improvements to address these issues.

Given the {{user persona or target audience}}, recommend {{number}} inclusive design strategies or approaches that could enhance the usability and accessibility of the {{website or application}} for users with {{specific needs or preferences, such as cognitive impairments, language barriers, or cultural differences}}.

Based on the {{specific user scenario or task flow}}, propose {{number}} alternative interaction modes or assistive features, such as {{voice control, gesture support, or personalization options}}, that could improve the accessibility and usability of the {{website or application}} for users with {{specific needs or limitations}}.

Analyze the {{competitor’s accessibility features and inclusive design practices}} and identify areas where our product can differentiate itself and provide a more inclusive, equitable, and user-friendly experience for diverse users.

Generate a series of {{number}} inclusive design concepts or solutions that address the {{specific accessibility challenges or user needs}} identified in the {{usability testing or user research}}, focusing on aspects such as {{perceivability, operability, understandability, and robustness}}.

Evaluate the {{current onboarding process or user flow}} from an accessibility and inclusive design perspective, and identify {{number}} specific opportunities to incorporate {{assistive technologies, personalization options, or inclusive design patterns}} that could improve the experience for users with {{specific needs or preferences}}.

ChatGPT prompts for design documentation and handoff

Design documentation and handoff are crucial aspects of the UX design process, ensuring that design solutions are clearly communicated, thoroughly documented, and seamlessly transferred to development teams for implementation. Effective documentation and handoff help maintain design consistency, reduce misinterpretations, and facilitate efficient collaboration between designers and developers. 

Example prompts:

Provide a template for creating a design specification document that includes sections for layout, typography, color, and interactions.

Suggest tools and methods for collaborating with developers and ensuring design integrity during implementation.

Based on the {{specific design project or feature}}, propose a documentation structure or template that covers all essential aspects, such as {{design specifications, user flows, interaction details, and visual assets}}, to ensure clarity and completeness for the development team.

Generate a checklist of {{number}} key elements or best practices that should be included in the {{design handoff package or style guide}}, focusing on aspects such as {{file organization, naming conventions, layer structure, and developer annotations}}.

Analyze the {{previous design handoff process or documentation}} and identify {{number}} specific areas for improvement or optimization to enhance clarity, reduce ambiguity, and facilitate better collaboration between designers and developers.

Based on the {{specific development framework or platform, such as React, Angular, or iOS}}, propose a {{design documentation approach or tool}} that aligns with the technical requirements and best practices of the development team, ensuring a smooth and efficient handoff process.

Analyze the {{successful design documentation or handoff practices}} employed by {{industry leaders or exemplary design teams}}, and identify {{number}} key takeaways or insights that can be adapted to improve our own documentation and handoff processes.

Generate a series of {{number}} design documentation templates or examples that showcase best practices for {{communicating complex interactions, handling responsive layouts, or documenting accessibility requirements}}, to serve as a reference for the UX design team.

Given the {{specific design challenge or user flow}}, propose a {{collaborative documentation or handoff approach}}, such as {{interactive prototypes, animated user flows, or live design sessions}}, that can help designers and developers work together more effectively and identify potential issues early in the process.

Evaluate the {{current design review or quality assurance process}} and identify {{number}} specific opportunities to incorporate {{automated testing, design linting, or documentation consistency checks}} to ensure high-quality, error-free design handoffs and reduce rework for the development team.

How to integrate AI into your design workflow

Use the website for ChatGPT, Claude or Gemini

You can use ChatGPT, Claude or Gemini directly through their websites. You’ll typically have to create an account and you’ll get instant access to a free version of one of their LLMs, but if you want a more advanced LLM, you’ll have to pay. For example, right now OpenAI offers GPT3.5 for free, but you can pay to upgrade to GPT4.

We’ve found this option is best for individuals who only need to use one platform and only need to use it by themselves.

If that’s you, then you can also use PromptDrive.ai as your prompt management tool. We have an unlimited free plan for individual users and a free chrome extension that will allow you to access your entire prompt library without the need to switch between tabs.

But if you want to save money, use different LLMs and collaborate on prompts and chat responses, then you might benefit from using PromptDrive.

Use PromptDrive.ai

PromptDrive.ai is a platform designed specifically for teams to collaborate on ChatGPT, Claude and Gemini prompts and workflows. It’s particularly useful for businesses or organizations where multiple team members need to work together on projects involving one or more LLMs.

An additional benefit is that you’ll be able to take advantage of AI for a fraction of the cost of using their native websites. You do need to add your own API keys, the process to get one is straightforward and we have guides to help you get started.

Final word

AI has emerged as a powerful tool for UX designers, offering new opportunities to streamline workflows, spark creativity, and deliver more effective, user-centric solutions. From user research and information architecture to final delivery, AI can support UX designers at every stage of the design process. 

As technologies continue to evolve and mature, it’s essential for you to stay ahead of the curve and embrace the opportunities AI tools like ChatGPT, Claude and Gemini present. By integrating AI into your toolkits and workflows, you can not only improve their efficiency and effectiveness but also push the boundaries of what’s possible in UX design. Mastering the art of writing effective prompts is a critical skill for any UX designer looking to stay competitive and create truly exceptional user experiences in the age of AI.


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