66 AI Prompts for Real Estate

Examples for ChatGPT, Claude, Gemini and other LLMs

The real estate industry has been increasingly leveraging AI tools like ChatGPT, Claude and Gemini to streamline processes, enhance customer experiences, and gain valuable insights. 

In this article, you’ll discover AI prompts that can be used with different LLMs like ChatGPT, Claude and Gemini for various tasks in the real estate industry. From crafting compelling property listings to analyzing market trend data that you provide, these prompts will help you harness the power of AI to streamline your workflow and better serve your clients.

Should you use ChatGPT, Claude, Gemini or something else?

While ChatGPT is one of the most popular AI assistants available, there are multiple chat AI applications available now. Each is powered by a different LLM and each has their own unique strengths and weaknesses. Many users find that they may prefer one LLM for a certain task, while relying on another for something totally different. For example, Claude could be seen as a preferred platform for written content, where ChatGPT might be better for ideation or for images using DALL-E.

We’ve written a more in depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

Throughout this article we’ll use ChatGPT, Claude and Gemini interchangeably, but just know that these prompts can be used with any LLM.

ChatGPT prompts for listing and marketing properties

Example Prompt:

Generate a detailed property description for a {{property type}} located at {{address}} with {{number of bedrooms}}, {{number of bathrooms}}, and {{notable features}}.

Create a series of 5 engaging social media posts to promote a new listing for a {{property type}} in {{location}} targeting {{target audience}}.

Suggest 10 high-impact headline options for a property listing ad for a {{property type}} in {{location}}.

Generate a list of 20 relevant and popular hashtags to use when promoting a {{property type}} listing on social media.

Write a compelling 150-word property teaser description for a {{property type}} in {{location}} to be used in email marketing campaigns.

Provide 5 creative ideas for virtual property tours or open houses to showcase a {{property type}} listing.

Generate a list of 10 unique selling points for a property located at {{address}} to be used in marketing materials.

Suggest 5 effective ways to leverage local online and offline channels to promote a {{property type}} listing in {{location}}.

Create a 500-word blog post highlighting the features and benefits of living in {{location}} to attract potential buyers.

Draft a 200-word “About the Neighborhood” section for a property listing page, focusing on the amenities and attractions near {{address}}.

ChatGPT prompts for getting new clients

Example Prompt:

Generate a personalized email template to a potential client who has shown interest in properties similar to {{property type}} in {{location}}.

Provide a list of 10 probing questions to ask a potential client to better understand their property needs and preferences.

Create a script for a 2-minute elevator pitch to introduce yourself and your services to a potential client at a networking event.

Suggest 5 effective lead magnets or resources to offer potential clients in exchange for their contact information.

Draft a series of 3 follow-up emails to send to a potential client after an initial consultation.

Generate a list of 10 engaging conversation starters to use when meeting potential clients at open houses or property showings.

Provide 5 ideas for targeted Facebook or Google ads to attract potential clients looking for {{property type}} in {{location}}.

Create a 500-word blog post addressing common questions and concerns first-time homebuyers may have.

Draft a 200-word “About Me” section for your website or online profiles that highlights your expertise and unique value proposition as a Realtor.

ChatGPT prompts for representing buyers and sellers

Example Prompt:

Outline the 10 key steps in representing a buyer from initial consultation to closing, ensuring all legal and ethical obligations are met.

Generate a comprehensive checklist for sellers on how to prepare their property for sale, including decluttering, staging, and making necessary repairs.

Provide a list of 10 common objections buyers may have when considering a property and suggest effective responses for each.

Create a script for a 5-minute buyer consultation call to discuss their needs, preferences, and next steps in the home search process.

Draft a 500-word email to a seller client explaining the current market conditions and the recommended pricing strategy for their property.

Suggest 5 effective negotiation tactics to use when representing a buyer in a competitive offer situation.

Generate a list of 10 important questions to ask a seller during the listing appointment to gather crucial information about the property and their motivation for selling.

Provide a template for a buyer representation agreement that outlines the services you will provide and the terms of your working relationship.

Create a 300-word “Seller’s Guide” that outlines the steps involved in selling a property and the importance of working with a professional Realtor.

Draft a series of 3 email templates to keep buyer clients engaged and informed throughout the home search process, including new listings, market updates, and next steps.

Create a 200-word email template to send to a seller client when a price adjustment is recommended based on current market conditions and property performance.

ChatGPT prompts for market analysis and pricing

Stay on top of market trends and pricing strategies with the help of AI tools like ChatGPT, Claude and Gemini.

Example Prompt:

Analyze the current real estate market trends in {{location}} for {{property type}} and provide a 500-word summary of key insights and pricing strategies.

Generate a comparative market analysis (CMA) report template for a property, including sections for recent sales, active listings, and expired listings of similar properties in the area.

Provide a list of 10 key factors to consider when determining the optimal listing price for a property, based on market conditions, property features, and seller expectations.

Create a script for presenting a CMA report to a seller client, explaining the data and reasoning behind the recommended listing price.

Suggest 5 effective ways to monitor market trends and adjust pricing strategies for active listings based on real-time data and feedback.

Generate a list of 10 common pricing mistakes sellers make and provide tips on how to avoid them.

Provide a template for a “Neighborhood Market Report” that highlights key market statistics, trends, and insights for a specific area or community.

ChatGPT prompts for staging and preparing properties

Example Prompt:

Provide a comprehensive checklist of tasks for preparing a property for sale, including cleaning, decluttering, repairs, and staging.

Suggest 10 cost-effective staging tips to enhance the appearance and appeal of a {{property type}} to potential buyers.

Generate a list of 15 quick and easy home improvements that can significantly impact a property’s marketability and value.

Create a 300-word blog post discussing the benefits of professional home staging and its potential return on investment for sellers.

Provide a list of 10 reputable contractors and vendors in {{location}} for common property preparation services like painting, landscaping, and cleaning.

Draft a series of 3 email templates to guide seller clients through the property preparation process, including tips, timelines, and resources.

Suggest 5 effective ways to use virtual staging and digital enhancements to showcase a property’s potential online.

Generate a “Home Staging Checklist” for each room of the house, outlining specific tasks and recommendations for optimal presentation.

Provide a list of 10 common home staging mistakes to avoid and offer alternative solutions for each.

Create a 200-word template for a “Property Preparation Plan” that outlines the recommended steps, timeline, and budget for getting a home ready for sale.

ChatGPT prompts for communicating with clients

Example Prompt:

Draft a series of 5 email templates for keeping clients informed throughout the buying or selling process, including property updates, market insights, and next steps.

Create a script for a weekly check-in call with a client to discuss progress, address concerns, and set expectations for the coming week.

Provide a list of 10 effective communication strategies for building trust and maintaining strong relationships with clients.

Generate a “Client Welcome Packet” template that includes important information, resources, and expectations for the buying or selling process.

Suggest 5 ways to use video content to enhance client communication and support, such as property tours, market updates, or educational tutorials.

Draft a 300-word blog post addressing common client concerns and questions during the real estate process, offering reassurance and expert guidance.

Create a series of 3 text message templates for providing quick updates and reminders to clients about important deadlines or events.

Provide a list of 10 effective active listening techniques to use when communicating with clients to ensure their needs and concerns are fully understood.

Generate a “Client Feedback Survey” template to gather insights and testimonials from past clients to improve your services and communication approach.

Draft a 200-word script for addressing client objections or concerns related to the buying or selling process, focusing on solution-oriented language and empathy.

ChatGPT prompts for referrals and partners

Example Prompt:

Generate a script for asking satisfied clients for referrals and online reviews, emphasizing the value of their support and feedback.

Draft a 200-word email template to a potential referral partner, such as a mortgage broker or home inspector, proposing a mutually beneficial collaboration.

Provide a list of 10 creative ideas for nurturing relationships with past clients to increase the likelihood of future referrals and repeat business.

Create a series of 3 email templates for reconnecting with past clients on a quarterly basis, offering valuable insights, resources, or personalized greetings.

Suggest 5 effective ways to incentivize client referrals, such as offering gift cards, discounts on future services, or charitable donations in their name.

Generate a “Referral Partner Information Packet” template that outlines your services, values, and the benefits of collaborating with your real estate business.

Draft a 300-word blog post discussing the importance of building a strong referral network and its impact on long-term success in the real estate industry.

Provide a list of 10 local businesses or professionals that could make valuable referral partners for a Realtor, and suggest ways to initiate contact and build relationships.

Create a script for a “Referral Partner Appreciation Event” invitation, highlighting the value of their partnership and the opportunity to network with other professionals.

Draft a 200-word social media post celebrating a successful collaboration with a referral partner, showcasing the benefits of working together and encouraging others to join your network.

How to integrate AI into your real estate workflow?

Use the website for ChatGPT, Claude or Gemini

You can use ChatGPT, Claude or Gemini directly through their websites. You’ll typically have to create an account and you’ll get instant access to a free version of one of their LLMs, but if you want a more advanced LLM, you’ll have to pay. For example, right now OpenAI offers GPT3.5 for free, but you can pay to upgrade to GPT4.

We’ve found this option is best for individuals who only need to use one platform and only need to use it by themselves.

If that’s you, then you can also use PromptDrive.ai as your prompt management tool. We have an unlimited free plan for individual users and a free chrome extension that will allow you to access your entire prompt library without the need to switch between tabs.

But if you want to save money, use different LLMs and collaborate on prompts and chat responses, then you might benefit from using PromptDrive.

Use PromptDrive.ai

PromptDrive.ai is a platform designed specifically for teams to collaborate on ChatGPT, Claude and Gemini prompts and workflows. It’s particularly useful for businesses or organizations where multiple team members need to work together on projects involving one or more LLMs.

An additional benefit is that you’ll be able to take advantage of AI for a fraction of the cost of using their native websites. You do need to add your own API keys, the process to get one is straightforward and we have guides to help you get started.

Final Word

AI tools like ChatGPT, Claude and Gemini can be a valuable ally for your real estate business. By experimenting with and customizing the prompts described in this article, you’ll be well on your way to utilizing AI to operate more intelligently.

And if you take advantage of AI today, you’ll be better able to handle the fast-paced real estate market and give your clients outstanding service.


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