AI Prompts for Market Research

Examples for ChatGPT, Claude, Gemini and other LLMs

Market research is even easier now thanks to AI. You can gather insights, analyze data, and identify trends and opportunities much faster and more efficiently than ever before.

In this article, you’ll discover prompts that can be used with different LLMs like ChatGPT, Claude and Gemini to help you any research task that comes your way

Should you use ChatGPT, Claude, Gemini or something else?

While ChatGPT is one of the most popular AI assistants available, there are multiple chat AI applications available now. Each is powered by a different LLM and each has their own unique strengths and weaknesses.

We’ve written a more in depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

Throughout this article we’ll use ChatGPT, Claude and Gemini interchangeably, but just know that these prompts can be used with any LLM.

How to write effective AI prompts for market research

To get the most useful insights from LLMs like ChatGPT, Claude and Gemini for market research, it’s important to write your prompts carefully. Here are some tips:

  • Be specific. The more context and details you provide about your industry, product, or market, the more relevant AI tool’s responses will be. 
  • Ask direct questions. Frame your prompts as clear questions rather than open-ended statements to get focused answers.
  • Break it down. If you have a complex topic, split it into multiple targeted questions rather than one broad prompt.
  • Iterate. If the first response isn’t quite what you’re looking for, rephrase your question or provide additional details until you get more useful insights.

ChatGPT prompts for gathering data

One of the most valuable ways to use AI for market research is to gather data and insights about your market and industry, and all you have to do is ask.

Example prompts:

What is the current market size of the {{industry}} industry? What is the projected market size in 5 years?

How fast has the {{industry}} market grown over the past 3 years? What is the forecasted annual growth rate for the next 5 years?  

What are the key market segments within the {{industry}} industry? Approximately what percent of market share does each segment account for?

What are the major factors driving growth in the {{industry}} market? What factors could potentially slow or reverse this growth?

What are the most important consumer trends shaping the future of the {{industry}} industry? How are companies responding to these trends?

ChatGPT prompts for creating buyer personas and customer profiles

ChatGPT can also help you better understand your target customers by generating detailed buyer personas based on your prompts.

Example prompts:

Create a profile of the typical customer for {{product/service}}. Include demographics, income level, interests, and common challenges.

What are the primary motivations and goals that drive customers to seek out {{product/service}}? What key benefits are they looking for?

Describe the buyer’s journey for a typical {{product/service}} customer. What steps do they go through from initial interest to making a purchase?

What are the most common objections or concerns potential customers have about purchasing {{product/service}}? How do successful brands overcome these?

Create a vivid character sketch of {{customer persona}}. Describe a day in their life and how {{product/service}} fits into it.

ChatGPT prompts for evaluating and assessing competitors

Researching your competition is another important aspect of market research.

Example prompts:

Who are the top {{number}} competitors in the {{product/service}} space? What are their estimated revenues and market shares?

Compare and contrast the key features and benefits of {{competitor 1}} and {{competitor 2}}’s offerings in the {{product/service}} category.

What are the biggest strengths of {{competitor}} in the {{product/service}} market? What weaknesses could potentially be exploited?

How does {{competitor}}’s pricing for {{product/service}} compare to the market average? Do they use any unique pricing strategies?

Analyze the marketing strategies of the leading companies in the {{industry}} industry. What channels and tactics do they use most heavily?

ChatGPT prompts for identifying potential opportunities in a market

Finally, AI can help spark ideas for capitalizing on gaps or opportunities in your market.

Example prompts:

What are some underserved customer segments in the {{industry}} market that could potentially be targeted?

Identify 3-5 emerging technologies that could be game-changers for the {{industry}} industry in the next decade. How might they be applied?

What are some adjacent product or service categories to {{your product/service}} that could provide opportunities for expansion?  

Describe a potential “blue ocean” opportunity in the {{industry}} market – a completely new offering or business model that would be clearly differentiated from existing options.

If you were launching a new startup to disrupt the {{industry}} industry, what would be your strategy? What gap or “job to be done” would you focus on?

How to integrate AI into your research workflow?

Use the website for ChatGPT, Claude or Gemini

You can use ChatGPT, Claude or Gemini directly through their websites. You’ll typically have to create an account and you’ll get instant access to a free version of one of their LLMs, but if you want a more advanced LLM, you’ll have to pay. For example, right now OpenAI offers GPT3.5 for free, but you can pay to upgrade to GPT4.

We’ve found this option is best for individuals who only need to use one platform and only need to use it by themselves.

If that’s you, then you can also use PromptDrive.ai as your prompt management tool. We have an unlimited free plan for individual users and a free chrome extension that will allow you to access your entire prompt library without the need to switch between tabs.

But if you want to save money, use different LLMs and collaborate on prompts and chat responses, then you might benefit from using PromptDrive.

Use PromptDrive.ai

PromptDrive.ai is a platform designed specifically for teams to collaborate on ChatGPT, Claude and Gemini prompts and workflows. It’s particularly useful for businesses or organizations where multiple team members need to work together on projects involving one or more LLMs.

An additional benefit is that you’ll be able to take advantage of AI for a fraction of the cost of using their native websites. You do need to add your own API keys, the process to get one is straightforward and we have guides to help you get started.

Final word

As you can see, LLMs like ChatGPT, Claude and Gemini can be extremely effective for market research. You can analyze data, gain a deeper understanding of your market, evaluate your competitors, and come up with new ideas for growth.

Start by testing the prompts in this article, and then iterate as you go to get the best responses for your requirements. It’s important to remember that while LLMs can provide valuable insights and automate many tasks, LLMs can hallucinate, so you’ll need to verify responses and use your judgment when making strategic decisions.

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