27 AI Prompts for PR

Examples for ChatGPT, Claude, Gemini and other LLMs

Are you a PR professional looking to harness the power of AI to streamline your workflow and boost your productivity?

As AI tools like ChatGPT, Claude, and Gemini continue to advance, savvy PR pros are discovering the immense potential these technologies hold for helping them with their day-to-day tasks. By leveraging carefully created prompts, you can unlock the capabilities of these AI assistants to help you get your work done faster and more efficiently than ever before.

In this article, we’ll explore a range of AI prompts specifically tailored for PR professionals, empowering you to take advantage of these cutting-edge tools and stay ahead of the curve in an increasingly competitive industry.

Should you use ChatGPT, Claude, Gemini, or something else?

While ChatGPT is one of the most popular AI assistants available, multiple chat AI applications are now available. Each has a different Large Language Model (LLM) and unique strengths and weaknesses.

We’ve written a more in-depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

We’ll use ChatGPT, Claude, and Gemini interchangeably throughout this article. However, you can use these prompts with any LLM.

ChatGPT prompts for creating PR strategies

Example prompts:

Generate 5 creative ideas for a PR campaign to promote {{company}}’s newest product.

What are some effective strategies for enhancing {{company}}’s brand image among millennials?

Suggest a PR campaign theme that aligns with {{company}}’s innovation and user-centric design values.

ChatGPT prompts for writing press releases

Example prompts:

Write a press release announcing {{company}}’s acquisition of a promising AI startup.

Write a press release in the style of {{style}}, announcing {{company}}’s {{announcement}}.

Our company is called {{company}}, based in {{location}}. I need you to write a press release announcing {{announcement}}. Ensure the headline is clear and captivating and include boilerplate text at the end. The contact for this press release is {{name}}.

Write an engaging press release announcing the launch of our {{product}}, highlighting its {{key feature}}, benefits for the {{target audience}}, and its uniqueness in the {{specific market}}.

ChatGPT prompts for writing speeches

Example prompts:

Draft a 5-minute keynote speech for {{company}}’s CEO to deliver at a major tech conference.

Please write a speech script introducing the new features of our {{Product/Service}} for the upcoming {{Event/Meeting}}.

ChatGPT prompts for answering media inquiries

Example prompts:

How should {{company}} respond to media inquiries about rumored layoffs in the company?

Draft a response to a customer complaint about a faulty {{company}} product on social media.

How can {{company}} politely decline a sponsorship request from an organization that doesn’t align with its values?

ChatGPT prompts for managing events

Example prompts:

Suggest a creative theme for {{company}}’s next product launch event.

Suggest ways {{company}}’s press conferences be more engaging and interactive?

Write an email to a potential venue requesting a site tour and quote for a press conference for {{number}} attendees in September. Include requirements for AV, catering, and parking.

ChatGPT prompts for analyzing media coverage 

Example prompts:

Analyze the sentiment of recent media coverage about {{company}}’s new {{product}} launch. What are the key takeaways?

Based on media reactions to {{company}}’s last event, what should we do differently next time?

What emerging media narratives about {{company}} should we be aware of?

ChatGPT prompts for communication tactics and messaging

Example prompts:

What key messages should {{company}}’s CEO emphasize in the upcoming earnings call?

How can {{company}}’s leadership communicate a major organizational change to employees sensitively?

Suggest some dos and don’ts for {{company}} executives when interacting with the media.

ChatGPT prompts for updating promotional materials 

Example prompts:

Edit this draft of {{company}}’s new product brochure to make it punchier and more concise.

Update {{company}}’s boilerplate ‘About’ text to reflect recent business developments.

Proofread and provide feedback on this draft social media post promoting {{company}}’s sustainability initiatives.

ChatGPT prompts for managing a potential PR crisis

Example prompts:

Create a crisis communication plan for a hypothetical data breach at {{company}}.

How should {{company}} respond if its CEO is embroiled in a personal scandal?

What steps should {{company}} take if a major product recall is necessary?

How to integrate AI into your PR workflow

Use the website for ChatGPT, Claude, or Gemini

You can use ChatGPT, Claude, or Gemini directly on their websites. You’ll typically have to create an account and get instant access to a free version of one of their LLMs, but if you want a more advanced LLM, you’ll have to pay. For example, OpenAI currently offers GPT3.5 for free, but you can pay to upgrade to GPT4.

We’ve found this option is best for individuals who only need to use one platform and only need to use it by themselves.

If that’s you, you can also use PromptDrive.ai as your prompt management tool. We have an unlimited free plan for individual users and a free Chrome extension that allows you to access your entire prompt library without switching between tabs.

However, to save money, use different LLMs and collaborate on prompts and chat responses. You can also use PromptDrive.

Use PromptDrive.ai

PromptDrive.ai is a platform for teams to collaborate on ChatGPT, Claude, and Gemini prompts and workflows. It’s useful for businesses or organizations where multiple team members must work together on projects involving one or more LLMs.

An additional benefit is using AI for a fraction of the cost of using their native websites. You need to add your own API keys, but getting one is straightforward, and we have guides to help you get started.

Final word

In conclusion, AI tools like ChatGPT, Claude, and Gemini have the potential to revolutionize the way PR professionals approach their work. By leveraging the power of these advanced language models, you can streamline your tasks, generate fresh ideas, and enhance your overall productivity. However, it’s crucial to remember that AI is not a replacement for your professional experience and input. These tools are designed to assist and augment your skills, not replace them entirely.

As you explore the prompts outlined in this article, keep in mind that they serve as a starting point for your AI-assisted workflow. To get the most relevant and effective responses from these AI tools, you’ll need to adapt, customize, and add more information based on your specific needs and goals. By combining your expertise with the capabilities of AI, you can unlock new levels of efficiency and creativity in your PR work.

Embrace the potential of AI, but never forget the value of your own knowledge and insights. With the right approach and a willingness to experiment, you can harness the power of these cutting-edge tools to take your PR strategies to new heights.


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