40 AI Prompts for Email Marketing

Examples for ChatGPT, Claude, Gemini and other LLMs

As AI continues to revolutionize the marketing landscape, email marketers are discovering the potential of LLMs like ChatGPT, Claude, and Gemini to create more compelling campaigns, generate new ideas, analyze data, and improve results.

While AI can’t replace the creativity and strategic thinking you bring to the table, it can help you get your work done faster and more efficiently than ever.

In this article, we’ll explore how you can use AI to assist with a wide variety of tasks, along with prompt examples you can try out yourself to stay ahead of the curve in an increasingly competitive digital world.

ChatGPT prompts for creating email marketing strategies

Example prompts:

Develop a comprehensive email marketing strategy for {{company_name}} that aligns with our overall business goals and target audience preferences, including recommended email types, frequencies, and success metrics.

Create a 6-month email content calendar for {{company_name}} that balances promotional, educational, and engagement emails to nurture leads and drive conversions.

Identify opportunities to segment the {{company_name}} email list based on subscriber demographics, behavior, or preferences to enable more targeted and personalized campaigns.

Conduct a competitive analysis of {{competitor_1}}, {{competitor_2}}, and {{competitor_3}}’s email programs, identifying opportunities for {{company_name}} to differentiate and improve.

Develop a sunset policy for inactive subscribers on the {{company_name}} email list, including criteria for identifying inactive subscribers and a re-engagement strategy before removing them.

ChatGPT prompts for creating email marketing campaigns

Example prompts:

Create a 3-email welcome series for new subscribers to the {{company_name}} email list, including a mix of educational and promotional content to nurture leads and drive initial conversions.

Develop a cart abandonment email automation for {{e-commerce_store}} that sends a series of 3 emails to shoppers who leave items in their cart without purchasing.

Craft a post-purchase email series for {{e-commerce_store}} that thanks customers, provides order and shipping information, and suggests related products for cross-selling.

Create a 4-email lead nurturing series for {{lead_magnet}} subscribers, providing valuable content and gradually introducing {{company_name}}’s products or services.

Develop a re-engagement campaign for inactive subscribers on the {{company_name}} email list, including a series of 3 emails with compelling offers or content to win them back.

Craft a birthday email automation for {{company_name}} subscribers, featuring a personalized message and exclusive offer to celebrate their special day.

ChatGPT prompts for writing email subject lines

Example prompts:

Write 10 engaging email subject lines for a campaign promoting {{product/service}} to our {{target_audience}}, optimized for open rates and mobile devices.

Generate 5 curiosity-driven email subject lines for the {{campaign_name}} campaign that tease the content inside and encourage opens.

Create 3 urgency-based email subject lines for the {{flash_sale_campaign}} that encourage immediate action from subscribers.

Generate 5 personalized email subject lines for the {{campaign_name}} campaign that incorporate the subscriber’s name or other relevant data to increase open rates.

Write 3 emoji-based email subject lines for the {{campaign_name}} campaign that visually stand out in the inbox and convey the email’s tone.

ChatGPT prompts for writing email preheaders

Example prompts:

Generate 5 compelling email preheader text variations for the {{campaign_name}} campaign that complement the subject lines and encourage opens.

Write 3 email preheader text options for the {{newsletter_name}} that summarize the key content inside and drive interest.

Create 3 email preheader text variations for the {{campaign_name}} campaign that include a clear call-to-action to drive clicks.

Write 5 email preheader text options for the {{campaign_name}} campaign that are optimized for mobile devices and complement the subject lines.

ChatGPT prompts for writing email body copy

Example prompts:

Craft an email showcasing {{company_name}}’s top-selling products, with compelling product descriptions, images, and calls-to-action driving traffic to the website.

Write a persuasive abandoned cart email for {{e-commerce_store}} that encourages shoppers to return and complete their purchases, including a limited-time discount code.

Create an email announcing {{company_name}}’s upcoming {{event_name}}, with key details, benefits of attending, and a clear call-to-action to register.

Craft an email to {{target_audience}} addressing common objections or concerns about {{product/service}}, using persuasive arguments and social proof to overcome barriers to conversion.

Write an email announcing a new {{content_type}} to the {{company_name}} email list, with a compelling description and call-to-action to drive engagement.

Create an email promoting {{company_name}}’s referral program, explaining the benefits and steps to participate, and including a clear call-to-action to sign up.

ChatGPT prompts for editing and proofreading emails

Example prompts:

Edit the provided email copy for the {{campaign_name}} campaign to improve clarity, concision, and overall impact, while maintaining brand voice and tone.

Proofread the {{email_type}} email for grammar, spelling, and formatting errors, ensuring all links, images, and personalization tags are functioning correctly.

Review the {{email_type}} email to ensure it adheres to {{company_name}}’s brand guidelines, including logo usage, color palette, and typography.

Edit the {{email_type}} email to optimize its structure and layout for scanability, using headings, bullet points, and white space effectively.

ChatGPT prompts for rewriting emails

Example prompts:

Rewrite the {{email_type}} email targeting {{audience_segment_1}} to better resonate with {{audience_segment_2}}, adjusting the content, tone, and calls-to-action as needed.

Adapt the {{email_type}} email for the {{company_name}} B2B audience, focusing on the business benefits and use cases of {{product/service}}.

Adapt the {{email_type}} email for the {{geographic_region}} audience, taking into account cultural differences, language preferences, and local market conditions.

ChatGPT prompts for analyzing and improving campaign performance

Example prompts:

Analyze the performance of the {{campaign_name}} email campaign across key metrics such as open rates, click-through rates, and conversions, and provide recommendations for improvement.

Identify the top-performing subject lines from the {{campaign_name}} A/B tests and suggest ways to incorporate the winning elements into future campaigns.

Identify opportunities to improve the {{campaign_name}} email campaign’s mobile responsiveness, such as optimizing images, buttons, and font sizes for smaller screens.

Analyze the heatmap data for the {{email_type}} email to identify areas of high and low engagement, and suggest improvements to the layout and content based on user behavior.

ChatGPT prompts for ensuring compliance with email laws and regulations

Example prompts:

Evaluate the {{company_name}} email program’s compliance with GDPR, CAN-SPAM, and other relevant email laws and regulations, and suggest any necessary changes or improvements.

Develop a process for regularly cleaning the {{company_name}} email list to remove invalid or bounced addresses and maintain high deliverability rates.

Ensure that the attached email copy {{email_copy}} is in compliance with CAN-SPAM and other applicable regulations.

Final word

In conclusion, AI tools like ChatGPT, Claude, and Gemini have the potential to revolutionize the way email marketers approach their campaigns. By leveraging the power of these advanced language models, you can create compelling content, optimize your strategies, and engage your audience more effectively than ever before. However, it’s crucial to remember that AI is not a replacement for your experience and input. These tools are designed to assist and enhance your skills, not replace them entirely.

As you explore the prompts outlined in this article, keep in mind that they serve as a starting point for your AI-assisted email marketing efforts. To get the most relevant and impactful results from these AI tools, you’ll need to adapt, customize, and add more information based on your specific goals and target audience. By combining your expertise with the capabilities of AI, you can unlock new levels of creativity, efficiency, and success in your email marketing campaigns.

Embrace the potential of AI, but never underestimate the value of your own knowledge and insights. With the right approach and a willingness to experiment, you can harness the power of these cutting-edge tools to take your email marketing strategies to new heights and achieve outstanding results in an increasingly competitive digital landscape.


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