97 AI Prompts for Content Creation

Examples for ChatGPT, Claude, Gemini and other LLMs

Ever felt like you’re juggling a million tasks trying to keep your content fresh and engaging? AI tools like ChatGPT, Claude, and Gemini can speed up your content workflow and help you discover new and interesting content ideas to engage your target audience. Using well-crafted prompts will help you tap into AI’s potential to transform every step of your content creation process—from the spark of an idea to the final polish of optimization and promotion.

In this article, we dive into how you can leverage ChatGPT prompts to not just meet but exceed your content goals. We’ll walk you through practical, real-world examples that apply across various stages of content development.

Should you use ChatGPT, Claude, Gemini, or something else?

While ChatGPT is one of the most popular AI assistants available, there are multiple chat AI applications available now. Each is powered by a different LLM and each has their own unique strengths and weaknesses.

We’ve written a more in depth article about different LLMs here, but at the time of writing this article, we tend to use Claude and ChatGPT.

That said, the AI space is moving so fast that today’s best could be tomorrow’s worst, so we recommend testing your prompts across different platforms and using the one that gives you the best result for your specific task today.

Author’s note: You will see mention of ChatGPT a lot throughout the article, but rest assured these prompts work just as well on other AI tools like Claude or Gemini. 

ChatGPT prompts to create a content strategy

Crafting a solid content strategy is the foundation of any successful content creation effort, helping you hit the mark. ChatGPT can help you define your content goals, identify your target audience, and determine the most effective content types and distribution channels. It’s like planning a trip; you need to know where you’re going, who you’re going with, and how you’ll get there. 

Leveraging AI tools like ChatGPT to develop your content strategy makes the process more efficient and targeted.

Example prompts:

List potential content marketing goals for a small business focusing on eco-friendly products.

Generate SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for a content strategy to increase brand awareness on social media platforms.

Suggest content objectives for a B2B company looking to position itself as a thought leader in the fintech industry.

Outline goals for a content campaign designed to drive more traffic to a new health and wellness blog.

Create a content strategy for a B2B SaaS company targeting small business owners, focusing on blog posts, whitepapers, and webinars.

Develop a content calendar for a fitness influencer, including Instagram posts, YouTube videos, and email newsletters.

Identify the key performance indicators (KPIs) and success metrics for a nonprofit organization’s content marketing campaign to raise awareness for a specific cause.

Create a content calendar template for a three-month social media strategy to increase brand awareness. 

Develop a monthly content calendar for {industry} in the different organic channel verticals (email, social media, lead magnets, etc.;  including topics like {context here}. 

Outline a strategy for leveraging user-generated content to boost engagement and trust in a community-focused campaign.

Generate a step-by-step guide for conducting a content audit to identify gaps and opportunities in an existing strategy.

ChatGPT prompts for topic research and ideation

One of the trickiest parts of content creation is keeping the idea well from running dry while ensuring the topics you do come up with are fresh, relevant, and engaging. ChatGPT can help you discover new angles and ideas you might not have considered. 

Beyond just spitballing ideas, it can also assist in conducting thorough keyword research and analyzing competitor content. This dual approach helps identify gaps in your content strategy and opportunities for your content to shine.

Example prompts:

For a personal finance website targeting millennials with an interest in sustainable living and ethical investments, brainstorm 10 blog post ideas that blend financial advice with these values.

List 15 engaging content topics for a fitness blog that specializes in at-home workouts for busy professionals, including quick routines, equipment reviews, and mental health benefits.

Suggest weekly themes for a food blog that specializes in vegan recipes, with a focus on seasonal ingredients, budget-friendly meals, and beginner cooking tips for college students.

Identify 5 underexplored topics in digital marketing for small businesses, specifically social media strategies, content marketing, and customer engagement in niche markets.

Come up with creative content angles for exploring sustainability in the fashion industry, targeting consumers interested in slow fashion, recycling, and supporting local brands.

​​Create a roadmap for a podcast series on the future of remote work, including discussions on technological advancements, maintaining work-life balance, and the evolution of virtual teams.

Brainstorm innovative lead magnet ideas for a website dedicated to freelance writing tips, targeting emerging writers and focusing on niche selection, portfolio building, and client acquisition strategies.

ChatGPT prompts for outlining content

Once you have a topic, you must structure your thoughts and gather info into a coherent, engaging narrative that guides your audience from the opening line to your call to action. ChatGPT can help you meticulously outline your content, ensuring every part of your piece serves a purpose, whether to inform, persuade, entertain, or inspire action.

ChatGPT and similar tools don’t just help you create outlines; they enable you to brainstorm, organize, and refine your ideas into detailed plans.

Example prompts:

Create an outline for a 1500-word blog post on ‘The Benefits of Meditation for Stress Management.’

Develop a structure for a 10-minute YouTube video on ‘How to Create a Capsule Wardrobe.’

Outline a whitepaper on ‘The Future of Artificial Intelligence in Healthcare’, including key points, supporting evidence, and potential visuals.

For an article titled ‘The Beginner’s Guide to Personal Finance,’ create an outline that starts with understanding personal finance, covers budgeting, savings, debt management, and investment basics, and concludes with next steps for financial growth.

Draft an outline for a comprehensive review of the top 5 fitness apps of 2024, focusing on usability, features, pricing, and user feedback, with an introduction to fitness tech trends and a conclusion that recommends the best overall app for different fitness goals.

Create a structured plan for a series on ‘The Future of Remote Work,’ including episodes on technological innovations, workspace design, mental health and productivity, and interviews with industry leaders.

Craft a detailed plan for an eBook on ‘Mindfulness for Busy Professionals,’ covering the benefits of mindfulness, simple exercises to start, integrating mindfulness into the workday, and long-term strategies for stress management.

Create a structured outline for a video script on ‘DIY Home Renovation Tips,’ covering planning your project, budgeting, must-have tools, step-by-step guides for common renovations, and safety tips.

Create a structured outline for a review of ‘The Best Books on Productivity,’ including criteria for selection, a summary and key takeaways for each book, and overall recommendations for different types of readers.

Generate an outline for a guide titled ‘How to Build a Personal Brand on Social Media,’ including defining your brand, choosing the right platforms, content strategy, engagement tips, and measuring success.

ChatGPT prompts for writing and editing content

ChatGPT works much better when you provide context, so it can be a great editor-in-chief for your content efforts. From writing compelling headlines to fixing the tone and style, ensuring consistency and clarity throughout your content, and even identifying redundancies or run-on sentences. Anything you think could be fixed in a piece of writing, ChatGPT can probably do it for you. 

Having a tool at your fingertips that can suggest improvements, correct grammar, and even help rephrase sentences for better impact can really elevate the quality of your content!

Example prompts:

Write an engaging introduction for a blog post titled ‘5 Simple Ways to Boost Your Productivity at Work’.

Develop a persuasive call-to-action (CTA) for an email marketing campaign promoting a new online course.

Edit this draft article for grammar, spelling, and punctuation errors, and suggest improvements for clarity and coherence.

Considering the high-stress levels of modern work environments, write a compelling headline for an article that highlights meditation as a practical solution for busy professionals.

For a blog post aimed at environmentally-conscious readers, generate an engaging introductory paragraph discussing the promising future and current innovations in renewable energy technologies.

Review the following paragraph for clarity and conciseness, focusing on simplifying complex ideas for a general audience. Offer specific suggestions for improvement to enhance readability.

Create a bullet-point list of key takeaways for an article targeting college students on the importance of developing financial literacy early in life, emphasizing practical benefits and long-term impact.

Provide a list of SEO-friendly subheadings for a comprehensive guide aimed at aspiring entrepreneurs about starting a small business from home, covering topics from ideation to launch.

Provide three creative subject line options for an email campaign promoting a new line of eco-friendly apparel, designed to appeal to young adults passionate about sustainability and fashion.

For an article addressing the challenges of remote work, create a structured outline that covers key areas such as time management, creating a productive workspace, and maintaining work-life balance. Then, draft an engaging introduction based on that outline.

Suggest improvements for this meta description to make it more compelling for a blog post about easy home workouts, ensuring it’s optimized for search engines and appealing to fitness beginners.

Offer alternative adjectives for the word ‘amazing’ in this product description for a new tech gadget to avoid repetition and enhance its appeal to tech-savvy millennials.

ChatGPT prompts for creating visual content

Adding visual elements to your content will help you capture the reader’s attention and make the content more engaging and memorable. From infographics that simplify complex data to custom illustrations that add a unique flair to your brand, the right visual elements can significantly boost engagement and comprehension. 

ChatGPT can help you conceptualize visuals that complement your written content, ensuring a cohesive and impactful brand experience.

Example prompts:

Suggest ideas for an infographic that breaks down the steps of sustainable living for beginners, keeping our brand’s focus on simplicity and eco-friendliness in mind.

Create ideas for a series of Pinterest boards that showcase DIY home office setups, emphasizing minimalism and productivity to reflect our brand’s design principles.

Generate ideas for Instagram Stories that give a behind-the-scenes look at our product development process, maintaining an authentic and transparent brand voice.

Develop concepts for a YouTube series on mental health awareness, ensuring the visuals are calming and supportive, in line with our brand’s compassionate approach.

Propose designs for a set of shareable social media graphics that provide quick tips on reducing plastic use, aligned with our brand’s commitment to sustainability.

Generate ideas for visually appealing case studies that document our clients’ success stories, ensuring they fit our brand’s narrative of empowerment and innovation.”

Create concepts for a mascot that represents our cybersecurity brand, embodying protection and reliability, and suggest various contexts in which the mascot could be used across our content.

Suggest ideas for a virtual reality experience that takes users through a meditation journey, incorporating elements that reflect our brand’s focus on wellness and technology.

Outline visual concepts for an interactive online quiz about personal finance, designed to be informative yet engaging, mirroring our brand’s approachable and educational stance.

ChatGPT prompts for optimizing content

Ensuring your content reaches the right audience and engages them effectively requires more than just crafting compelling text; it requires meticulous optimization. This includes tailoring your content for search engines and enhancing readability to ensure your audience can easily digest it. 

Effective optimization can drastically improve your content’s visibility, boosting traffic and engagement. ChatGPT can help you incorporate relevant keywords and optimize for readability. 

Example prompts:

Identify and suggest relevant keywords for an article about vegan diet benefits that could increase its visibility on search engines.

Review this blog post on smart home technology and suggest changes to improve readability and structure for a general audience.

Propose changes to this DIY tutorial to simplify language and improve the step-by-step guidance, making it more accessible to beginners.

Suggest secondary keywords and phrases that could boost the SEO potential of a blog post about the latest electric vehicles.

Optimize this fitness app review for readability, breaking down complex information into bullet points and short, engaging paragraphs.

Create a checklist of SEO best practices for content writers focusing on the 2024 digital marketing trends.

Suggest ways to optimize an instructional video script on baking sourdough bread, ensuring it includes relevant keywords and is easy to follow.

Identify areas in a personal finance article where technical jargon can be simplified or explained to improve reader comprehension and engagement.

ChatGPT prompts for promoting content

Creating great content is only half the battle; you also need to promote and distribute it effectively to reach your target audience and achieve your marketing goals. This involves more than just sharing links; it’s about strategically positioning your content across a variety of channels to maximize exposure and engagement. 

ChatGPT can be a valuable resource in this phase, helping to generate creative ideas for promoting and repurposing your content to ensure it gets the attention it deserves.

Example prompts:

Provide a plan for promoting a new research report on sustainable agriculture across multiple social media platforms, detailing types of posts and potential discussion points for each platform.

Generate ideas for converting a detailed blog post on personal finance into a series of engaging, short-form TikTok videos targeting young adults.

Suggest ways to broaden the reach of a popular podcast episode by incorporating it into additional content formats like infographics, blog posts, and a webinar series.

Develop a content distribution strategy for an eBook on mindfulness techniques, focusing on partnerships with wellness blogs and community forums.

Develop a social media promotion plan for a newly published blog post, including post copy and hashtags for Twitter, Facebook, and LinkedIn.

Suggest 5 ways to repurpose a popular YouTube video into different content formats, such as blog posts, infographics, and social media posts.

Identify 10 relevant influencers in the tech industry who could be potential collaboration partners for a new podcast series.

Recommend paid advertising strategies and platforms for promoting a luxury skincare brand’s new anti-aging cream to a high-end demographic.

Create a roadmap for using LinkedIn articles and posts to promote a professional training course to HR managers and corporate executives.

Advise on how to transform customer testimonials for a sports equipment company into powerful case studies and social proof videos for online marketing.

Outline ways to use Twitter threads to explain complex legal topics covered in a blog series to drive engagement and direct traffic to a law firm’s website.

ChatGPT prompts for analyzing content performance

Analyzing your content’s performance will help you validate that it resonates with your audience. Understanding what works and what doesn’t allows you to refine your strategy and enhance your future content efforts. 

This analytical phase involves examining a range of metrics—from engagement rates to conversion rates—and gathering insights from audience feedback to guide your content improvements. ChatGPT can assist in interpreting these metrics and extracting valuable insights from the data, helping you make informed decisions that boost the effectiveness of your content.

Example prompts:

Analyze the engagement metrics from our recent social media campaign on sustainable fashion and suggest what content types had the highest share and comment rates.

Provide insights into the conversion rates for our email newsletter sign-ups over the last quarter and recommend strategies to improve these metrics in future campaigns.

Interpret the user feedback from the comments section of our technology review videos and summarize the main points of praise and criticism.

Assess the effectiveness of our PPC ad campaign for promoting our new fitness app by analyzing click-through rates and conversion statistics.

Suggest improvements for our content strategy based on the performance metrics of our webinar series targeting small business owners.

Analyze the engagement metrics for a series of Instagram posts and identify the top-performing content types and themes.

Summarize the key takeaways from the comments and feedback on a recent blog post and suggest areas for improvement in future content.

Compare the performance of two email marketing campaigns and provide insights on which elements (subject line, content, CTA) may have contributed to the difference in results.

Discuss the impact of different content lengths on reader engagement and retention across our educational platforms.

ChatGPT prompts for updating content

Keeping your content up-to-date and relevant is an ongoing process. Regularly updating and maintaining your content as new trends emerge and information evolves ensures it remains accurate, engaging, and valuable to your audience. ChatGPT can assist by identifying content that needs revising or refreshing, suggesting updates, and helping to maintain a consistently high standard across your content library.

Example prompts:

Scan our blog posts from the past year on digital marketing and identify which ones need updates on SEO practices due to recent algorithm changes.

Review our health and wellness articles for any content that contradicts the latest research findings and suggest necessary revisions.

Examine our top-performing blog posts and suggest additional sections or updates to keep them relevant and engaging for new readers.

Review our product descriptions and suggest revisions to align with the latest upgrades and feature enhancements of our product line.

Identify blog posts with outdated statistical data and recommend reliable sources for the most current data to include in updates.

Analyze customer feedback on our educational content and suggest updates or additions to address common questions or misconceptions.

Identify seasonal content in our portfolio that needs to be refreshed for the upcoming season or removed if no longer relevant.

Identify blog posts on a website over 2 years old and suggest which ones should be updated with new information or removed.

Update this article on ‘The Top 10 Social Media Platforms for Business’ to include the latest statistics and emerging platforms.

Provide a list of broken links in this content piece and suggest alternative resources to replace them.

ChatGPT prompts for collaborating with others

Content creation often involves collaboration with team members, stakeholders, and subject matter experts. This process requires clear, efficient, and continuous communication to seamlessly integrate feedback, adjust strategies, and confirm that all content meets the set objectives. ChatGPT can play a vital role in facilitating these interactions by helping draft communication, clarify ideas, summarize discussions, and even generate reports to keep everyone informed.

Example prompts:

Draft an email to a subject matter expert requesting their input on a specific section of a whitepaper.

Summarize the key points from a content brainstorming session and share them with the team for feedback and additional ideas.

Develop a content brief for a freelance writer, including the target audience, key messages, and desired tone and style.

Create a meeting summary template that we can use to capture key points and action items from our weekly content strategy sessions.

Compose a feedback request for our recent e-book draft, aiming to collect constructive critiques from various department heads.

Write a proposal for a joint content venture between our company and a potential partner in the eco-tourism sector, outlining the mutual benefits.

Create a checklist for reviewing and approving content before it goes live, ensuring it aligns with our brand standards and marketing goals.

Draft an announcement to share the success of our recent marketing campaign internally, highlighting the collaborative efforts involved.

Compose a set of instructions for content contributors on how to submit their drafts, including formatting, deadlines, and content requirements.

Develop a script for a presentation to the executive team about the impact of recent content changes on audience engagement and brand perception.

How to integrate AI into your content workflow

Use the website for ChatGPT, Claude or Gemini

You can use ChatGPT, Claude or Gemini directly through their websites. You’ll typically have to create an account and you’ll get instant access to a free version of one of their LLMs, but if you want a more advanced LLM, you’ll have to pay. For example, right now OpenAI offers GPT3.5 for free, but you can pay to upgrade to GPT4.

We’ve found this option is best for individuals who only need to use one platform and only need to use it by themselves.

If that’s you, then you can also use PromptDrive.ai as your prompt management tool. We have an unlimited free plan for individual users and a free chrome extension that will allow you to access your entire prompt library without the need to switch between tabs.

But if you want to save money, use different LLMs and collaborate on prompts and chat responses, then you might benefit from using PromptDrive.

Use PromptDrive.ai

PromptDrive.ai is a platform designed specifically for teams to collaborate on ChatGPT, Claude and Gemini prompts and workflows. It’s particularly useful for businesses or organizations where multiple team members need to work together on projects involving one or more LLMs.

An additional benefit is that you’ll be able to take advantage of AI for a fraction of the cost of using their native websites. You do need to add your own API keys, the process to get one is straightforward and we have guides to help you get started.

Final word

AI tools are transforming content creation in exciting ways, and the possibilities are only set to get better. 

The prompt examples provided in this article are just a springboard– you will need to adapt and customize them to suit your specific content needs and goals.

As you integrate AI into your workflow, you’ll not only become more efficient but also more inventive, continually uncovering new strategies to captivate and connect with your audience.


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